LOGO
noun, plural lo·gos. - a graphic representation or symbol of company name, trademark, abbreviation, etc.,often uniquely designed for ready recognition.
Why is a Logo Important?
... being a visual representation, this image reflects your brand. Allowing customers, clientele (both current and prospective) to associate your services & brand at a glimpse .
Understanding how powerful & influential this aspect of marketing and networking is essential.
Why Us?
With over 10 years of experience, certified in Adobe products, and serving many niches, VIXICINITY will work with you to bring your vision to reality. Focusing on bold, professional and contemporary designs, Contact us today for a free consultation!
Vector Conversions
Raster Image
Vector Image
Raster Image
File type examples: JPEG, PNG, PSD etc.
Raster files are images built by formations of pixels. "Resolution", which is measured by DPI (dots per inch) or PPI (pixels per inch) ultimately affect the quality of the image.
If you zoom in to a raster image, eventually you will see the individual pixels.
Vector Image
File type examples: SVG, EPS, AI, etc.
Vector files are based on lines, curves and ultimately a methematical equation. There are NO PIXELS in a vector file. Essentially you can scale this type of image up or down without impacting its quality.
Resolution is not applicable in vector files.
When to use a
Raster Image vs. Vector Image?
Raster Image
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Photography / Photo editing
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Art work
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Graphics
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Digital Sketch
Vector Image
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Logos
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Branding Material
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Digital illustrations
*sometimes we use both raster and vector files to create beautiful product and artwork.
